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RE/MAX Racing for Life® Together with its Affiliate Network, corporate partners and various donors, the Susan G. Komen Breast Cancer Foundation has raised nearly $740 million for research, education, screening and treatment since 1982. The foundation is best known for its Race for the Cure events, the world's largest series of 5K runs and fitness walks. Komen estimates that more than 1.5 million people participated in its 2004 races. Komen's Survivor Recognition Program celebrates breast cancer survivors and honors those who have lost their battle with the disease. RE/MAX shared sponsorship of the 2004 program with Zeta Tau Alpha Fraternity, a nonprofit volunteer organization. RE/MAX contributes "I'm a Survivor" pink tee-shirts, caps, "In Honor of" and "In Memory of" back-signs, and program banners for each race. RE/MAX Associates who are breast cancer survivors or who have been otherwise affected by the disease are encouraged to solicit pledges for their own participation in the events. Corporate representatives host Breast Cancer Survivor Recognition tents at the races.
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